Personal Book Statement

Mixed Goods & Co. was a collective made with friends and fashion in mind. As the photographer/ graphic designer/ editor of Mixed Goods & Co., I developed a magazine/catalog spread of seasonal items my close friends have been known for wearing. These items of clothing and or accessories are personal to them and me, as things that I immediately recognize as being associated with that particular person.

The format is an in color 8-page spread, double-sided, and stapled- like a typical catalog one would receive in the mail.

I used Photoshop to edit the pictures I shot of the “merchandise” and “models”. In order to achieve the barcode on the back cover, I used Illustrator and imported it into InDesign and changed its opacity. The rest of the layout –the manipulation of text and imaging effects on specific boxes were done in Indesign.

The typefaces I chose are reminiscent of text within clothing catalogs for twenty-something “trend-setters” or “hipsters”. The title on the front cover, also incorporated into to the name labels is FFJustlefthand. The item descriptions are in Bodini typeface 10pt. All of the descriptions have 12pt leading for a clear break and flow for reading the lists. I also used Synchro LET for the mailing address text and changed the opacity and elongated the vertical scale on it. Goudy was used on the postage and return mailing address intentionally to look like a mailing preset for the company.

The construction of the piece was multifaceted. I worked with square and rectangular shapes primarily in a collage aesthetic. Mixed Goods & Co.’s catalog shoots for a personal scrapbook touch that many popular clothing companies are trying to market. There is my own personal narration within the notes of humorous item descriptions and price requests.